Giuseppe Zanotti connects with grammy award winning hip hop artist Young Thug for the Cobra Icon sneaker release.
Young Thug was dubbed the face of the campaigns imagery, photography captured by Cam Kirk as Young Thug showcases the authentic well crafted design. The Cobras were first introduced in September during Milan Fashion Week. The Cobras are a low top styled characterization by a 3D cobra that wraps around the body and soul of the shoe. Snoop Dogg Is Now The Official Owner Of Death Row
Young Thug is no stranger to the fashion industry, this past October he collaborated with Givenchy where he created the soundtrack for the designers third ready-to-wear collection debuting his latest album, “Punk” featuring Post Malone, Drake, ASAP Rocky, Travis Scott, and more. Giuseppe Zanotti teams up with Young Thug on sneaker release
“For me, Giuseppe is like a chameleon. He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It’s fire,” Thug said.
Zanotti recognizes Young Thug, “He has always embraced the eccentric, the unapologetic; not only with his music but also with his fashion. He perfectly encapsulates the spirit of the Cobras,” says Giuseppe.
The sneakers will make their debut today in the U.S. at select Giuseppe Zanotti flagship stores and retailers, and available globally on the brands website..